Buyology – Truth and Lies About Why We Buy

Sinopse

Ainda não disponível em português — exibindo a versão em inglês.

Buyology: Truth and Lies About Why We Buy (2008) is a non-fiction book by Martin Lindstrom, in which he analyzes what makes people buy. The author attempts to identify the factors that influence buyers' decisions in a world cluttered with messages such as advertisements, slogans, jingle and celebrity endorsements. Lindstrom, through a study of the human psyche, explains the subconscious mind and its role in deciding what the buyer will buy. Lindstrom debunks some myths about advertising and promotion. Time named Lindstrom as one of the world's 100 most influential people because of his book.

Licença do texto: CC BY-SA 4.0 · Fonte

Detalhes

Tipo

Livro

Lançamento

1 de janeiro de 2008

Gêneros

non-fiction

Criado por

Martin Lindstrom

Países

United States