Crystallizing Public Opinion

Sinopsis

Aún no disponible en español — se muestra la versión en inglés.

Crystallizing Public Opinion is a book written by Edward Bernays and published in 1923. It is perhaps the first book to define and explain the field of public relations. Bernays defines the counsel on public relations, as, more than a press agent, someone who can create a useful symbolic linkage among the masses. Appropriate messages should be crafted based on careful study of group psychology, and disseminated by not merely purveying but actually creating news. He gives examples from his early career and cites ideas from theorists including Walter Lippmann and Wilfred Trotter.

Licencia del texto: CC BY-SA 4.0 · Fuente

Detalles

Tipo

Libro

Estreno

1 de enero de 1923

Creado por

Edward Bernays

Portada: Wikimedia Commons · Edward Bernays · Public domain · Fuente