The Lost Ring

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Ainda não disponível em português — exibindo a versão em inglês.

The Lost Ring was an alternate reality game (ARG) initiated by McDonald's, as part of their marketing for the 2008 Olympic Games in Beijing, China. A co-production between McDonald's, AKQA, and Jane McGonigal, the game was notable for its global scope: taking place across six continents, in seven languages, and running for six months (29 February – 24 August 2008). It began with six amnesiac athletes with strange tattoos, and culminated in the "revival" of a fictional Ancient Olympic sport – which the narrative described as having disappeared 2000 years ago before the events of the game.

Licença do texto: CC BY-SA 4.0 · Fonte

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Jogo

Criado por

McDonald's, AKQA, Jane McGonigal